The Oklahoma Tourism and Recreation Department and Department of Environmental Quality have partnered to create a new travel initiative called ECO–Encouraging Conservation in Oklahoma–which promotes, educates and encourages sustainable travel in the state.

The ECO program approaches sustainable travel from both industry and consumer perspectives. It includes education, green certification and marketing support for tourism industry partners and helps them embrace sustainable travel practices for minimal economic impact with maximum return.

ECO will also identify sustainable travel options such as lodging, restaurants and attractions so that tourists seeking green travel will have easy access to this information.

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